https://www.ronpub.com/ojbd/OJBD_2016v2i101_Moon.html Channel of the paper: Songchun Moon: Conformance of Social Media as Barometer of Public Engagement, Open Journal of Big Data (OJBD), 2 (1), pages 1-10, URN: urn:nbn:de:101:1-201705194393, 2016 en-us https://www.ronpub.com/ojbd/OJBD_2016v2i101_Moon.html http://nbn-resolving.de/urn:nbn:de:101:1-201705194393 There have been continuously a number of expectations: Social media may play a role of indicator that shows the degree of engagement and preference of choices of users toward music or movies. However, finding appropriate software tools in the market to verify this sort of expectation is too costly and complicated in their natures, and this causes a number of difficulties to attempt technical experimentation. A convenient and easy tool to facilitate such experimentation was developed in this study and was used successfully for performing various measurements with regard to user engagement in music and movies.