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    @Article{OJIS_2018v5i1n01_Soper,
        title     = {Halo Effect Contamination in Assessments of Web Interface Design},
        author    = {Daniel S. Soper and
                     Farnaz Piepkorn},
        journal   = {Open Journal of Information Systems (OJIS)},
        issn      = {2198-9281},
        year      = {2018},
        volume    = {5},
        number    = {1},
        pages     = {1--23},
        url       = {http://nbn-resolving.de/urn:nbn:de:101:1-201801212408},
        urn       = {urn:nbn:de:101:1-201801212408},
        publisher = {RonPub},
        bibsource = {RonPub},
        abstract = {This paper relies on findings and theory from both the human-computer interaction and cognitive psychology literatures in order to inquire into the extent to which the halo effect contaminates web interface design assessments. As a human cognitive bias, the halo effect manifests itself when a judge's evaluations of an entity's individual characteristics are negatively or positively distorted by the judge's overall affect toward the entity being judged. These distortions and halo-induced delusions have substantial negative implications for rational decisionmaking and the ability to objectively evaluate businesses, technologies, or other humans, and should hence be a critical consideration for both managers and organizations alike. Here we inquire into the halo effect using a controlled, randomized experiment involving more than 1,200 research subjects. Subjects' preexisting affective states were activated using polarizing issues including abortion rights, immigration policy, and gun control laws. Subjects were then asked to evaluate specific interface characteristics of six different types of websites, the textual content of which either supported or contradicted their preexisting affective beliefs. Comparing subject responses to objective control evaluations revealed strong evidence of halo effect contamination in assessments of web interface design, particularly among men. In light of the results, a theoretical framework integrating elements from cognitive and evolutionary psychology is proposed to explain the origins and purpose of the halo effect.}
    }